Parisfirst worked with Transport Safety Victoria (TSV) to develop a best practise integrated information architecture to merge the Marine Safety Victoria and Public Transport Safety Victoria websites.
We conducted research and analysis of the existing content and structure of the Marine Safety Victoria and Public Transport Safety Victoria websites and conducted and documented user research and internal stakeholder consultations.
It was recommended that Transport Safety Victoria move toward a new website model with greater audience and educational focus, while still recognising and fulfilling its role as regulator.
Organisational change, together with the results of our user research resulted in a conceptual shift from a purely regulatory role for the website to a core role of education, guidance and interpretation for operators.
From its origins as two distinctly different websites – one with a regulation focus and the other with a significant education role – this shift sees a transformation into a single website fundamentally built on:
- Distinct entry points and clearly articulated roles and scope for each mode (Bus, Rail, Maritime)
- Increased audience focus with the creation of highly specific entry points for audiences within each mode
- Greater provision of guidance, interpretation and education material – through the syndication or linking to safety-related content on partner sites, and purpose-written content easily accessed from the Transport Safety Victoria website.
Based on this new website model, Parisfirst created an integrated information architecture to reflect current best practice, identified functional features and developed wireframe templates for major pages and unique requirements, as well as conducting usability testing of the proposed information architecture with representative target audiences and mapped content changes from the old information architecture to the new architecture.
Visit the Transport Safety Victoria site.