The purpose of this project was to test the concept of an electronic marketplace with a selected sample of Victorian employers and training providers – the target end users of the system – to identify their needs, preferences and high level requirements and ensure a solution which achieves the best fit.
The approach for conducting research into the feasibility of an electronic marketplace concept involved:
- A review and refinement of two questionnaires developed by the Department to test the concept and usability of the concept
- Conducting 8 telephone in-depth interviews with a selection of employers from regional Victoria and metropolitan Melbourne
- Conducting 3 telephone in-depth interviews with representative training providers
- Analysis of the resulting market research and other relevant research provided by the Department.
Eight criteria were defined as core for an electronic marketplace to be a success and they cover the four key aspects of a user-centred online solution:
- The scope of the solution – its purpose, its form, what it seeks to achieve
- The level and style of interaction between users of the electronic marketplace
- The key functions of the solution – how it will work, what users can do
- The type and depth of content the solution should offer its users.
The preferred solution combines a database of structured provider profiles, the ability to advertise training opportunities anonymously, and the ability for training providers to respond online.