Parisfirst Partners specialises in web strategy and business management, information and online services design. We provide high-level expertise in the online sphere, backed by robust skills and significant experience in research, facilitation, analysis and communication.

Web strategy
> Internet and intranet strategy (development, review and assessment)
> Business case development and analysis (costs, benefits, risks, investment options)
> Audience market research (segmentation, profiling, focus groups, interviews, surveys)
> Stakeholder engagement (planning, facilitation, communication tools)

Social media
> Using social media technologies to engage users (blogs, YouTube, Facebook, MySpace)
> Developing a social media strategy
> Help understanding the tools

User and business requirements
> User and business requirements; functional and technical requirements)
> Content management (procedures and processes, workflows, content management system requirements)

Information architecture and interface design
> Information structures, architecture, taxonomy - site maps, wire frames
> Design specification (including look & feel, navigation, search optimisation)
> Interaction and process design (online database applications, templates, forms and workflows)

User research and benchmarking
> User research - focus groups, interviews, surveys, collaborative design workshops
> Benchmarking (against leading edge web design and usability features)
> Performance assessment (usage statistics, branding, cost/session, consistent user experience, email response etc)

Governance, standards and policies
> Governance (web accountabilities, roles and responsibilities, policies, processes, risks)
> Website standards (standards development, reporting)

Usability testing
> Screen-based testing (one-on-one scenario-based testing)
> Prototype testing (one-on-one scenario-based testing)
> Walkthrough testing (small group)
> Focus group testing of concepts, products and services
> Online surveys
> Expert analysis and review

Web content
> Web writing and editing
> Content audits and planning (requirements, communication objectives)
> Design of content templates and content population
> Web style guides
> Metadata schema, classification, indexing